One of the newest and best ways to promote a variety of businesses is through mobile marketing. If done properly, it can significantly improve internet traffic or the amount of clients who visit a business. You can use the following advice to include mobile marketing in your marketing strategy. Add links to worthwhile websites. Linking to websites you think your clients would like is a fun way to strengthen your relationship with them. These can be whatever you like, such as blog postings, social networking sites, and sweepstakes. Just be out not to spam them excessively.
Never send a message without permission. Spam is the term for these unwanted texts, and it can be very problematic for you. Spamming is typically prohibited, and if you SMS someone without their express consent, you risk severe penalties like heavy fines.
In any manner you can, let people know that you offer mobile marketing. By discussing it on your blog, website, and forums, you can let your readers know about the initiative and provide them with the details they need to take part.
7 Ways to Generate Leads with Mobile Marketing
The use of mobile technology in marketing to consumers is still quite important, and this trend doesn’t appear to be slowing down anytime soon. Users in the current market spend 59% more time online on a mobile device than on a desktop. Because of this, it’s more crucial than ever for organisations to cater to that experience in order to increase lead generation, conversion rates, and revenue.
All of that is easier said than done, though. Because mobile phone technology is always evolving, marketers must constantly modify their marketing plans in order to more effectively reach and engage consumers. Fortunately for you, we have some advice that will put you on the road to developing a successful mobile marketing strategy:
1. Make sure your website and forms are responsive to mobile devices.
Make sure you have the necessary components in place before you completely engage in mobile marketing. This will increase your chances of success overall and provide you with a solid and reliable base from which to launch the remainder of your marketing initiatives.
Make sure your website is mobile-friendly to begin with. A mobile-friendly website is essential if you want to get inbound traffic in the first place because not having one will hurt your Google search rankings. However, your website acts as your consumers’ primary information source and is a crucial marketing tool. Making ensuring it’s simple to use and view on a mobile device will improve customer satisfaction and encourage your audience to explore more.
Use Google’s Mobile Friendly Tester to see whether your website is responsive to mobile devices. If it isn’t, Google’s guide to mobile-friendly websites might offer advice on how to make it more user-friendly for mobile devices.
You should also have mobile-friendly lead generation forms on your website to further streamline the online experience for your prospects. Prospects will find it simpler to sign up for additional information as a consequence, which will increase engagement and conversion rates.
2. Produce mobile-friendly emails
Email is crucial for both acquiring new prospects and nurturing existing ones. Additionally, it’s critical to make sure that any messages you send can be read on your customer’s phone because it’s predicted that there will be 2.2 billion mobile email users by the end of this year. This will enable you to establish a positive rapport with your client, communicate effectively, and make it simple for them to respond to any calls to action inside the email.
Having trouble making your emails mobile-friendly? The procedure is actually quite easy. You should be able to test and optimise your email campaigns for mobile users with the right marketing automation tool.
3. Use geotargeting to your advantage when running social media ads.
Most of your consumers will likely use their mobile device to spend a significant chunk of the day on social media. Why not take advantage of this by posting advertisements where your clients will notice them? An easy method to start with mobile marketing is with a native ad, which is a promotional message integrated into your customer’s social network stream.
You can use anything from an eye-catching image to a humorous video to advertise a piece of content, a certain product, or even to direct customers to your website. Additionally, there are constantly fresh and intriguing methods for you to engage with clients thanks to the numerous new features that social media networks add each year.
By using geotargeting, you may increase the effectiveness of your advertising. Choose to target clients that are in a given location, are within a specified age range, and have interests that align with your customer persona when generating your next mobile advertisement. Your advertisement will be seen by the appropriate audience this way, giving you the best return on your investment.
4. Create a sponsored search campaign for mobile marketing.
Our most pressing questions may now be answered with a quick Google search. As a result, you can probably expect that when your consumers are on the go, they will look for products or services directly from their phones. By creating a mobile sponsored search strategy, you can make sure that your company appears in these search results and attracts interest from your target market.
Making ensuring you appear in local mobile searches will increase your chances of being spotted if your business depends on local traffic. You might be missing out if you don’t. You can use the helpful tool provided by Moz to see if you are.
5. Make interactive mobile marketing content.
A fun method to engage your audience on their mobile device is via interactive material. To keep customers connecting with your brand, you can develop games, tests, riddles, booklets, and more.
Consider using a service like TwtPoll to build a poll the audience may react to via their cellphones if you’re giving a lecture or presentation and want to engage your audience through their smartphones. It’s a fantastic approach to engage prospects with your business while utilising mobile in a B2B setting.
Here’s a unique approach to developing interesting, interactive mobile emails. With an interface that resembles a lottery ticket, Zembula makes it simple to send messages. From their phone or tablet, the recipient can slide the screen to expose an offer or call to action.
Interested in investigating other interactive media? Here are some other suggestions for utilising interactive material to increase engagement.
6. Use SMS to get leads during trade exhibits and events.
Almost all of your business prospects have cellphones with text-reading capabilities. Why not take advantage of that? Although operating SMS campaigns might be technical, an SMS service provider can and should assist you. This underused tactic can and should be leveraged by B2B marketers. Try texting someone about your break-out session or exclusive show deals.
7. Make use of video’s strength
You’ve probably noticed how popular video is growing, and that tendency will only increase. By 2019, video traffic will account for 78% of all mobile traffic, with 50% of views taking place on mobile devices, according to experts. If you want to advertise your business, products, and services, you must provide video content.
Video can be used in a variety of ways at every point of the sales funnel, which is one of its wonderful features. You may create video ads for social media to educate potential customers about your goods, film customer testimonials to email to leads who are considering buying from you, and embed videos all around your website to improve the mobile browsing
experience. Utilizing mobile video will draw in customers, keep them interested and progressing through the sales funnel, and finally increase conversion rates.
